Why Authenticity is an Essential Element of a Powerful Personal Brand

Why Authenticity is an Essential Element of a Powerful Personal Brand


The world is full of people with amazing talents and abilities. Most people share common skills varying only in the level of development which can only stand out through the work process. However, to stand out from the crowd, a person needs to have that personal spark that puts an individual on the spotlight, rather than the particular skill set. That spark is what allows you to build a unique brand around your name, which will attract employee or a client to seek you out. In this article, we’ll go through some arguments that confirm the importance of authenticity in building a personal brand.

The benefits of authenticity

Let’s consider movie directors for a moment, and there are so many creative and gifted directors capable of crafting some of the most beautiful motion pictures. However, only the best of the best have their mark that makes their work recognizable. It’s that personal mark that makes the studios hire a director for a specific type of movie. Sure, Roland Emmerich could direct a psychological horror, but wouldn’t you rather have Roman Polansky for such a project? Therefore it’s easy to see how authenticity plays a crucial role in getting the job that you’re most suited for. People will seek you out because they know what to expect.

If you keep developing your style, it will be much easier to market yourself because you won’t have to compare your work with anyone else but yourself. Your prior work will be your calling card and a reference for those that show interest in hiring your services. In other words, authenticity shows a consistency of results which is important if you want to build a name for yourself in any industry. If you keep showing excellent results by doing things in your manner, it will separate you from the crowd a build a reputation that will push your personal brand forward. Apple made their name by building computers and gadgets that operate unlike any other on the market. It doesn’t matter if you’re a fan of Apple or not, you know what to expect from their brand.

It’s difficult to define your target market unless you know what you stand for. One of the building blocks of authenticity is knowing who you are, what you’re capable of, and what your downsides are. When you have all these elements clear inside your head, it’s easy to understand where your services would be most appreciated. Surely, you will have contact with clients that are not part of your focus group, but it will be much easier to separate those that matter to you from clients or employers where your performance will not be as effective.

Moreover, authenticity stands for quality, according to expert opinion. Doing things your way means that you don’t depend on other people’s work and potential mistakes that might result from such an approach. Imitating other peoples’ work, no matter how good it is, is still just a rerun of someone else’s unique concept. Even if you do a better job than the original, people still won’t see you as an original player on the market. It’s like trying to figure out a piece of software, you can go through all the options and features, learn how to handle every possible tool available, but you will still be one step behind the person that created the software in the first place.

Finally, authenticity builds trust between you and your clients or audience. When you do what you know, and you truly believe in your concept and the value it holds for the rest of the world, it’s easy to convey that emotion to others. Your faith will become an inspiration for others, and when other people start believing in what you do, they will become strong advocates for your brand. Eventually, your supporters will become your best advertisers and a warranty for the quality of your enterprise.


No matter which industry you are aiming at, authenticity can take you a long way and create a strong personal brand for you. Keep reaching inside to find out who you are, share that finding with the rest of the world and never leave your course. In time, your dedication will show results that you can be proud of.

Jade Parker

Jade Parker is a content writer dedicated to sharing her extensive expertise in brand building with the rest of the community. Her work also creates compelling essays for clients from all over the world.

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