The good news is that there is no shortage of marketing jobs, as most companies today need a marketing team either within their company or to hire. But the real issue is that there are more and more self-proclaimed marketers without proper prior education or experience, and they can pose a problem for the industry. So, if you want to make it in the marketing world you should consider getting the proper training and choosing a marketing career that is most suited to your personal skills and abilities. Here are some of the most sought-after marketing careers where you might find yourself working in the near future.
A career in market research
There is tremendous need for data in order to produce the best possible marketing campaigns. Many companies rely on marketing data scientists who can not only collect data but also interpret it. Having an ear to the ground in marketing is essential for being ahead of others. Predicting what customers will want and need and tailoring your marketing efforts accordingly is one of the best ways of actually reaching your target goals of increasing brand awareness and ROI. So, if you are good with numbers and skilled in statistical or machine learning-based predictive modeling, and possess internet marketing data analysis skills this is the area of marketing you can thrive in.
Brand management might be a fun option
Careers in brand management might be one of the most demanding and at the same time most rewarding in the marketing industry. You are responsible for the direction that the company’s brand is going to grow in. This entails both ensuring that it has a well-thought-out mission statement and establishing the clearly defined values that it stands for. You will also decide where you want the brand to be seen and heard. So, you will be active in devising and putting into play different ad campaigns. Everything from finding quality promotional hats to ensuring that your brand message is heard on social media. It is an all-encompassing position, and one that only the most skilled and organized can grab.
CXO – Chief Experience Officer
This is a growing job field that is expected to experience a boom in demand in 2020. In part, this is due to a clear shift in the way user experience is viewed in this digital age. It is expected that customer experience will soon become the main brand differentiator, over even price and product for most companies. As customer experience increasingly impacts a company’s sales and growth, a CXO’s input is crucial to ensuring that customer experience is always a top priority. Regarding the skills necessary for building and managing customer experience, special attention is often paid to a candidate’s ability to design campaigns that increase customer loyalty, retention and satisfaction.
Finally, we get to the trusted content marketing and SEO
Content marketing and search engine performance represent integral parts of the digital marketing industry, and they show no signs of slowing down. Each brand needs to be ranked on Google, and preferably within the first three search pages where search engine optimization (SEO) comes into play. You can always retain experts to do the leg work with link building, so that you can focus your skills on on-site optimization and ensuring that the company’s content, e.g., the blog, is current, interesting and attractive to potential clients. Driving sufficient and relevant traffic to your company’s website is crucial and shows that you are doing your job well. This specialty may not be the most glamorous part of marketing, but it is integral to the company’s success and visibility in the digital world. Consider, also, that a career in this particular area of marketing will generate no shortage of job opportunities, and as you grow your skills you will be able to increase your income as well.
These are some of the most promising career paths in marketing. Yes, most of this overview is concerned with digital aspects but understand that this is the age we live in and it is important to embrace the future. A lot of old-fashioned tactics are simply not as applicable to new audiences and customer pools, so it is important to create new and interesting options to help ensure that brands stay relevant and maintain the desired ROI in the years to come.