Social media is the gateway for building connections to network with human resources, executives and key players working at leading organizations. The introvert that has trouble with networking in person, or the professional with a busy schedule, can leverage online engagement to further their career.
A few highlights we will review are the importance of blogging, social engagement, commenting on trending topics and images.
Industry Related Blogging
Are you a subject matter expert? A subject matter expert has the advantage to blog about industry trends with a voice that writes predicted forecasts, personal stories, and advice for students in their field. A blog can be published on LinkedIn where the volume of readers can increase the chances of a recruiter discovering a blog post. After publishing a blog on LinkedIn, share it with connections by including hashtags with a link to the blog.
In some cases, a recruiter will connect with you to read upcoming blog posts and send a message to meet with them for coffee or to ask you to apply for a job opportunity.
Keep Your LinkedIn Up to Date
The background features in LinkedIn can be selected for recruiters to find you based on the resume submissions you use to apply for job opportunities. The committees, certificates, projects, online courses and media links need to be added. The more you update the profile with relevant information, the update can potentially be shared with connections. The people on your connections list that comment or like the update will create a ripple effect of their connections noticing your updates.
An updated LinkedIn profile is one of the best ways to get your resume noticed. I highly recommend you use a professional resume writer before sending a resume to a recruiter. It will increase your chances of being invited for an interview for a job opportunity.
Engage in Online Conversations
Facebook and LinkedIn have subgroups for people with specific talents or work in a particular industry. I highly recommend joining these groups because executives and human resource professionals use it to recruit top talent. You can join in the conversation with a recruiter with a professional comment on an article, video or infographic they shared with the group. If the recruiter replies, request a connection or add them as a friend. Remember to follow their posts and engage at least once a week with the recruiter.
Join Colleagues on Industry News
It applies to people you work with that remain active on social media. The good idea is to tag them on an article that is published on a reputable news site. Ask a question or survey to hear people’s opinions on a topic that relates to your industry. The purpose of joining colleagues on industry news is to appear as a leader online. It will show a professional working in human resources that finds your post you are confident, technologically savvy and passionate about what you do with leadership skills.
Use Adobe Skills with Images
A photo that goes viral does not require graphic design expertise. You can use filters and online apps that can create a collage of photos to gain social media users attention. The best advice is to be strategic with the use of hashtags that human resources in your industry search. One way to find out is to review the pages of human resources professionals and see what hashtags they use in their posts.
