Keys to Being a Successful Leader in the Real Estate Business

Keys to Being a Successful Leader in the Real Estate Business

Real estate career can be incredibly lucrative, but also demanding and nerve-wracking. A relatively small percentage of agents close the lion’s share of the deals. Most others are just trying to stay afloat. So, if you are serious about joining the elite club, you better shape up. You cannot cut corners and think only about profit. In fact, you need to be ready to put in a ton of hard work and start planning your moves well ahead of time. There is no other reliable way to carve out a niche and secure your future.


Create a game plan

Drifting around aimlessly is not an option and certainly not a way to outpace the competition. You are much better off working out a detailed plan on how to build and grow your business. Set tangible and realistic goals and develop sound practices around them. Likewise, come up with effective strategies for lead generation, doing follow-ups, prospecting, listing homes, marketing, and other core areas of running a business. Establish systems for tracking and measuring your results. You can improve only what you can record and evaluate.

Furthermore, carry out the research and gain a deeper understanding of your target market. Beyond everything else, understand the concerns, problems, and goals of real buyers and sellers out there. See how you fit in the picture and what channels you can use to reach people. This kind of spadework will pave the way for customer acquisition and yield opulent rewards down the road.


Boosting your skill set

Next, make an effort to hone your people skills. Real estate is still a referral-based industry where shrewd salespersons tend to rise above the rest. At the same time, you have to recognize when to tone it down— you could turn clients away by being too “salesy”. It is no longer enough to act as an information broker either because people can find a wealth of information online.

This brings us to a crucial point, certain leader qualities you may want to embody. Apart from the aforementioned communication skills, it is necessary to display honesty, transparency, and a high level of integrity. These traits instill confidence and inspire action. In other words, they act as a real magnet for customers. Straying away from this course brings only short-lived avail at best.


Face value and beyond

Ultimately, what you have to do is add real value to people who rely on you to fulfill their homeownership dreams. Educate and stay in touch with them at all times via multiple communication platforms, including new digital media. Furthermore, get to know the local market like a palm of your hand. The depth of knowledge and the ability to communicate it are true game changers.

For example, sometimes one has to make successful future forecasts. That is the key to discovering affordable, up-and-coming neighborhoods that are about to blow up. A lot of buyers in countries like Australia readily rely on pros to do the heavy lifting here. This is especially the case with property buyers’ agent in Sydney and other immensely competitive and expensive markets. Try to produce a unique value proposition to set yourself apart from the rest.


Play it smart

We cannot stress enough the importance of staying quick on your feet. This kind of mindset allows you to keep up with development/infrastructural projects, economic drivers, real-time stats, and trends shaping the real estate landscape. Speaking of which, new technologies are reshaping the way people go about property hunting.

Just take the example of 3D virtual tours and augmented reality simulations. Moving on, CRM platforms can make your life much easier and save plenty of time and money in the long run. You should employ such solutions to streamline operations and automate tasks such as contract monitoring. This is not to say you can neglect real-world relationships and face-to-face meetings. On the contrary – they are still the bread and butter of striking and closing deals.

So, never stop learning, growing and improving– it is a life-long process. Remain flexible and fine-tune your processes upon picking up on deficiencies and inefficiencies. Armed to the teeth with knowledge and tools, you will move up in rankings and build a rock-solid portfolio. Go ahead and secure your piece of the delicious real estate pie!


In booming industries like real estate, it is always much better to be proactive instead at the mercy of the market’s twists and turns. Namely, to navigate these restless waters, create a game plan before diving in. Focus on providing impeccable service and acquire in-depth knowledge of your market.

Get on top of market trends and technologies. Keep close tabs on industry goings-on, and connect the dots for your clients. Constantly find ways to empower people and elevate your bottom line. Following these steps, you should be able to climb up the career ladder and get ahead of the game.

Lucas Bergman

Lucas is a real estate agent and renewable energy consultant with many hobbies and passions, but above all, he enjoys the most spending time with his wife – Mara. He also likes Lord of the Rings. He, actually, very much likes Lord of the Rings. He is a regular contributor at

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