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Tiger Woods: The Comeback at the Masters

Tiger Woods: The Comeback at the Masters

Tiger’s Comeback at the Masters

Even before Tiger’s public apology and announced return to golf at the Masters, the 2010 season was viewed as being critical to Tiger’s hope of tracking down Jack Nicklaus’ record 18 major golf championships – as three of the events are being played at extremely Tiger-friendly locations.  Of Tiger’s 14 [...]

Tiger Woods

Tiger Woods

“I was living a life of a lie. I really was. And I was doing a lot of things… that hurt a lot of people. And stripping away denial and rationalization you start coming to the truth of who you really are and that can be very ugly.”

Tiger Woods: The Wife – Elin Nordegren

Tiger Woods: The Wife – Elin Nordegren

Marrying a celebrity has its advantages. Sure, you have the intrusion on your privacy by the paparazzi, but with celebrity come the glitz, the glamour, the clothes, the parties, the independence…and, of course, the money. But being married to a sports and global corporate icon, in the midst of a monumental scandal must feel like you’ve made a deal with the devil.

Tiger Woods: Social Commentary on Marriage, Religion, and More

Tiger Woods: Social Commentary on Marriage, Religion, and More

When a star of this magnitude falls from grace with such force and speed, the world stops blinking for fear of missing even a second of the coverage. Since November 27, 2009, Tiger has captivated, disappointed, engaged, enraged and frustrated his fans, friends and foes alike.

Tiger Woods: The Corporate Sponsors

Tiger Woods: The Corporate Sponsors

rior to the ‘Tiger Pause,’ the world’s greatest golfer, and arguably its most prominent athlete, was sponsored by some of the top global brands. International corporations including Accenture, AT&T, Nike, EA Sports, Tag Heuer, Golf Digest, NetJets and Gillette all made use of the vast marketability of Tiger Woods. Of his estimated $100 million annual income, approximately 90% was derived through sponsorships.

Tiger Woods: The Apology and Press Conference

Tiger Woods: The Apology and Press Conference

Following the Escalade accident, Tiger essentially went into hiding, posting three apologetic messages on his website in which he took full responsibility for his actions and asked that the media not pursue the “private” matters between him and his wife and family. Unsurprisingly, Tiger’s request fell on deaf ears as the paparazzi relentlessly pursued the story. Finally, the world’s greatest golfer announced that he would be making a statement on Friday February 19 in a closed environment in front of family, friends, colleagues and an extremely small segment of the press.

Tiger Woods: The Effect on the PGA Tour

Tiger Woods: The Effect on the PGA Tour

Tiger’s Birdies and the PGA Tour

As Tiger is the unquestioned face of professional golf, his scandal deeply impacted the start of the 2010 PGA Tour season and its television-broadcasting partners.  Following the accident and preliminary reporting of Tiger’s self-described “transgressions,” Tiger went silent.  Soon after, he announced his “break” – initially of an undetermined [...]

Tiger Woods: The PGA Players’ Reactions

Tiger Woods: The PGA Players’ Reactions

As the PGA Tour’s 2010 season opened in Hawaii, the scope and breadth of the Tiger Woods scandal and its coverage began to take full flight. Accustomed to the sports media, the Tour players now faced the entertainment paparazzi, TMZ, Gawker, Deadspin, and their like, all-the-while unsure if and when they’d see Tiger on (or off) the course again this season.

Tiger Woods: Opportunity Knocks, Entrepreneurial Efforts

Tiger Woods: Opportunity Knocks, Entrepreneurial Efforts

The cottage industry capitalizing on the Tiger story was in full bloom almost immediately. In addition to some of the ‘other women’ capitalizing on the publicity to further their careers, shock jock Howard Stern held a “Tiger Woods Mistress Beauty Pageant” featuring three of the women romantically linked to Tiger competing in many of the traditional categories, including the swimsuit competition, talent and personality…

Tiger Woods: Fan Reactions, Public Opinion, and Approval Polls

Tiger Woods: Fan Reactions, Public Opinion, and Approval Polls

n the day of the accident, Tiger Woods’ approval with the public stood at a whopping positive 81% and only 2% of those polled held Tiger in negative esteem. While this actually represented a slight decline from his Gallop Poll “favorable approval” rating, which once stood at 85% in 2005, it demonstrated Tiger’s unique blend of superior athletic prowess and personal likeability.

Tiger Woods: The Impact on other Celebrities

Tiger Woods: The Impact on other Celebrities

Tiger’s story seems to have touched everyone including other celebrities…from Presidents, to actors, entertainers, musicians. In some instances, they welcomed the lack of attention, as Tiger’s miseries knocked other public figures like John Edwards and Rick Pitino off the front page.

Tiger Woods: The Lawyers and Legal Process

Tiger Woods: The Lawyers and Legal Process

Under any analysis, Tiger’s circumstances have been an absolute boon to the legal profession. Every twist and turn has involved some of the best, and likely most expensive, legal thinking and execution.

Tiger Woods: The Other Women – “Transgressions” & “Infidelity”

Tiger Woods: The Other Women – “Transgressions” & “Infidelity”

After earlier posting on his website that he regretted his “transgressions,” on 12/11/09, Tiger directly confronted the speculation concerning his affairs: “I am deeply aware of the disappointment and hurt that my infidelity has caused to so many people, most of all my wife and children.”

Tiger Woods: The Accident and the Escalade

Tiger Woods: The Accident and the Escalade

It began with a seemingly innocuous early morning single-car accident in an upscale Orlando, Florida neighborhood on November 27, 2009. From the outset, the reporting was fast and furious, and Tiger Woods was initially claimed to be in “serious condition.”

Tiger Woods Overview of Events: A ‘Career Interrupted’

Tiger Woods Overview of Events: A ‘Career Interrupted’

In many ways, the Master’s tournament signifies a beginning… the first of golf’s major championships, when the sport’s elite walk the lush, historic Augusta National course with a bounce in their step and spring in the air. This is where legends are made.