Older workers must create ‘personal brand’
CareersToday | Nov 02, 2009 | Comments 2
Careers in the News: New numbers reveal that fifty-year-olds have been hit the hardest by unemployment. It is difficult enough for a LinkedIn twenty-six year old MBA graduate who easily converses in today’s vernacular to find gainful employment, but what then becomes of the retired bio-tech engineer who spends his days searching for part-time work with a monomaniacal intensity once reserved for the back nine? For the last thirty years, he, like so many like him, has developed a very narrow skill-set, and has become lost in this market’s teeming vat of hungry, jobless youth. An executive headhunter advises those 50+ with a handful of helpful tips, including to tailor their resumes to fit the credentials an employer is seeking, as opposed to blind email blasts.
Find the complete Tampabay.com article.
Image by Liz West
Written by Amberly Scott
Filed Under: Careers in the News • Featured
Too many resumes read like a menu rather than about the value that the professional brings to the prospective employer. A brand has to be distinctive, of value to others and consistent. This needs to be reflected on the resume, the pitch and on-line social networking sites. Too many in my opinion fall too short.
Dr. Barry Miller
Manager Alumni Career Programs and Services
Pace University
bmiller@pace.edu
Personal Branding is not only how you look and talk, it’s about what you say in the interview. So you must be prepared before going into an interview with your personal 5-point statement – practiced over and over so that you can answer the “sure to come” questions, Why should we hire you, Tell me about yourself, etc. I’ve found an only App/tool for creating a personal brand without the help of an expensive coach – it’s at http://www.jobwinningbrand.com The name of the site is Job Winning Brand. The result is a 5-point statement about yourself. Amazing!