College Student Traffic to their Campus Career Centers Up Dramatically …

Employer Traffic … Not so much

Last week, NACE (National Association of Colleges and Employers ) conducted a “quick poll” of select career center members (chosen to reflect a cross-section of the membership) to measure student and employer activity levels on campus relative to last year, and to identify actions taken by career centers to address the change in the college hiring market. Following are highlights of the poll:

• Student traffic at career centers has increased significantly this year—Fifty-one percent of respondents reported an increase in traffic compared with 20 percent who are seeing a decrease. Virtually all types of students are expressing a concern over market conditions, but undergraduate business majors are particularly affected.

Employer activity decreased in the fall—To measure extent of change, NACE created an index that indicates:

• Career fair activity decreased marginally
• Employer information sessions were down noticeably
• On-campus interviewing decreased significantly
• Job postings were down significantly (near estimated 10 percent overall)

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